Why investing in creativity will always provide returns
Outstanding visual design is the key to setting your brand apart from the competition. So, if you’re looking to make your mark in an increasingly saturated market, you need to invest in art and artists. But where do you start? Talenthouse can connect you with access to creative talent from around the world, providing an end-to-end solution for your visual needs.
Visual messages make memories
Research suggests that if you hear a piece of information, three days later you’ll remember just 10% of it - but if you add a visual to the message, you’re more likely to retain 65% of it. A picture really is worth a thousand words.
From memorable logos to instantly identifiable colour palettes, a powerful, recognisable visual identity is essential to build a brand into a beloved institution. The most recognisable brands in the world have a visual identity that works on all assets from billboards, to email signatures, to physical collateral like lanyards and water bottles. Ask the Talenthouse team how we can help you with yours.
If you want to change a consumer's behaviour, you have to get their attention.
Creative Director and AdLand guru Dave Trott sparked debate when he tweeted an image of two billboards for two different cafes. One was brightly-coloured and charmingly illustrated, one featured functional photos of paninis and soups. Trott’s simple provocation – which looks more appetising? – sparked debate between creatives (the pretty one of course!) and marketers (the one that shows the product!). The response demonstrates how passionately and viscerally customers respond to visual cues, and what it takes to catch eyes and open wallets.
Visual creative should be relatable, realistic and aligned with your brand purpose. With the average consumer encountering between 6000-10,000 ads per day, generic stock shots of cold commodities just don’t cut through any more.
Words are wonderful, but traffic-stopping creative imagery is what sparks interest and ultimately, action. Art has no language barriers, no translation costs, and is easily shared and bonded over – there’s a reason why popular memes have infiltrated valuable marketing space for companies including Microsoft, Ikea and most successfully Spotify. Be warned – memes go stale quickly. Huge, global labels can afford to hinge a short-term promotion on a meme as part of a broader, stronger campaign, but they’re no way to build a brand. For that, you need a unique creative platform that’s fresh enough to stand out from the crowd, that communicates to your audience why they should care about your brand, and that’s authentic to your values.
Think va-va-voom, not volume
When it comes to converting interest into investment, it’s not about thequantity of content, it’s about the quality of the creativity. Your customers are curating their social media feeds with the content they want to see. You can try to grab their attention with whatever ideas come up during the Any Other Business section of your weekly 10am meeting with your overworked in-house team. Or you can plug into the mainframe of consumer expectations by connecting directly with them and letting them wow you with something extraordinary, that combines audience desires and tastes with your brand products and values. And that’s where we come in.
At Talenthouse we’ve helped make traffic-stopping creative for labels from Amazon to Absolute Vodka. When you work with us you can cherry-pick art from a global network of almost 15 million creatives – digital illustrators, filmmakers, 3D artists and more – to produce the highest-quality marketing and entertainment content for your brand.
Are you ready to make earth-shattering creative connections? Of course you are. Take a look at some of our favourite client case studies, and get in touch to find out what we can do for your brand. Email firstname.lastname@example.org
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