Through a hybrid project, Talenthouse combined a Closed and Open Brief. For the Closed Brief Talenthouse identified a highly skilled Spark AR Creator who produced the Official AR Camera effect ‘Hallucinate’ a 2-week long, fully managed project from briefing to delivery. Simultaneously Talenthouse hosted an Open Brief to provide exciting opportunities for fans around the world, and to empower the next generation of Creatives by providing an opportunity to develop their Spark AR skills in response to the brief.