BACARDÍ® rum and BBDO set out to produce an official music video and full song for the first-ever remake of global hit single, "Conga" Feat. Meek Mill, Leslie Grace, Produced by Boi-1da. Incorporating fan submissions from around the world with the new "Conga Feat. You" campaign, they needed a way to source content in key markets.
In order to ensure both high quality Influencer content and UGC submissions from dancers around the world Talenthouse facilitated a Closed Brief which consisted of the following:
Provided BACARDI with 3 local film crews in UK, Germany, Netherlands. One per market selected to go into production. We then produced in-market briefs, casting specs and production guidelines for each market for influencers found by Ogilvy.
Not impressed yet? All of this was filmed and developed within 5 weeks from briefing.