Upcoming AR trends that will redefine the business ecosystem
Exploring the different augmented reality trends and the way we connect with each other and our favourite brands.
Augmented reality (AR) is one of the most fascinating technologies in the digital world. According to research conducted by Greenlight statistics, the global AR market is expected to grow to a whopping $209.2 billion in revenue by 2022.
What does this mean for businesses? AR will become the new interface between humans and machines, bridging the digital and physical worlds. That means it’s important for businesses to stay on top of the latest trends and innovations and stay at the forefront of the competition. Even though there are still challenges in implementing AR, leading companies like Facebook, Amazon, Google, and General Electric are already using it and seeing a major impact on quality and productivity.
With a growing number of augmented reality creatives in our Talenthouse community, there is no doubt that in the near future this form of tech will be further integrated into our lives. In this article, we will be exploring the different industry trends in AR.
1. AR in Retail
Following the pandemic, online shopping is more popular than ever but that doesn’t mean it can’t be interactive. AR can help put your product in front of your customers through their smartphone devices and make their shopping more engaging.
One brand that has successfully implemented this technology into their shopping experience is IKEA. Its “Place” app lets customers design entire rooms by placing a piece of furniture in their home before ordering. In this way, people can visualize what the product would look like before purchasing.
AR comes in many forms but the biggest impact in the retail sector will be felt in live events and product launches. Augmented reality will continue to improve advanced product visualization capabilities and in-depth product storytelling.
2. AR in Entertainment
Augmented reality goes so well with the entertainment industry because it allows the audience to be part of the show and not just a passive viewer.
The applications of AR in entertainment are endless. In music, for example, artists can reach out and interact with their fans. With the help of AR, fans can feel what it’s like to be inside their favorite artist's music video or see the lyrics of a song flying across the room.
One example of a great AR project is the recent collaboration between Talenthouse, Dua Lipa and Warner Records.
Dua Lipa invited the global community of Talenthouse to create an immersive and engaging Instagram AR filter for her new single ‘Hallucinate’. The winner of this brief created an animation that loops with the chorus of the song and activates when you point the camera of your smartphone to the cover of Dua’s album Future Nostalgia. In this way, people can have an immersive experience with the song and engage with the artist on a different level.
3. AR in Remote Education
The Covid-19 pandemic has changed traditional education forever. Currently, remote education is being driven by technological innovations. According to Research and Markets, the so-called EdTech is expected to generate $680.1 billion by 2027.
With AR teachers can create interactive and fun virtual classrooms and explain abstract concepts much better. They can teach new skills, inspire student minds, and experiment.
It’s never too late to start learning and practicing using AR. A few months back Talenthouse launched a free program, along with Facebook Spark AR, to encourage creators to make their own augmented reality effects. 10 finalists nailed the free seven-hour Spark AR training and put their new skills to use to complete the brief.
4. AR in Marketing and Advertising
The businesses using AR in the advertising space are increasing as traditional methods are proving harder to capture the audience’s attention. There are now interactive product labels with vibrant animations telling the story of the brand, live ads popping out of the magazines.
There is also a growing trend for incorporating AR in Outdoor advertising, like billboards and movie posters coming to life.
In our latest augmented reality brief, creators are invited to submit AR filters using Spark AR that interact with the world around us. With the number of AR creators within the Talenthouse community, it will be interesting to see all the submissions and the endless imagination of our creators.
The Future of Augmented Reality
As you can see from the information above, AR is now heavily present in our lives and many industries are implementing it to enrich their customer’s experience with their products. In the near future, all of our boring tasks will potentially disappear thanks to AR. Imagine your commute to work, for example, there will be all kinds of immersive entertainment to keep you busy.
Here at Talenthouse, we are lucky to be working with some of the brightest minds in the creative industry who can help you turn your ideas into augmented reality. Don’t believe us? Just check some of the recent AR briefs to get inspired.
Ready to get started on your AR journey? Get in touch with our team and allow Talenthouse to help you build augmented reality experiences to impress clients and customers.
Have some questions? Get in touch