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Client case study: McDonald's 'In Common' campaign

McDonald’s invited photographers from across the United States to submit their own series of portraits that showcase the diversity of people with special McDonald’s memories, traditions, and experiences, for its In Common campaign.

McDonald's is one of the most democratic brands in the country, if not the world. They are known for championing life's feel-good moments. So what better way to show the country just how much we all have in common than through a snapshot of America — glimpse into the 26 million people that visit their restaurants every single day — brought to life through your creative lens.

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