Client case study: Lexus Accelerators
Talenthouse established a private project and invited seven top filmmakers to participate in the pitch phase. Each pitch included the influencers Talenthouse planned to showcase and storyboards for the videos. Golin then selected three filmmakers from different cities around the US to move into the production of two videos each. The filmmakers found the influencers for the videos to take part in. In return, the influencers shared the content on their social channels to amplify each videos’ reach.
Talenthouse was asked to produce a second in the series the following year resulting in 10 total influencer spots.
Here's a selection of the videos produced:
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